In recent years a formulaic "dumbed down" style of copywriting has run amok on the internet.
If you've looked at even a few sales or landing pages recently, you probably know what I mean. In this world of prefab, and/or cookie-cutter sales pages and letters everywhere you look, this raises the stakes of the game.
Why? Because it gets harder and harder for copy to effectively stand out of the crowd. You can be sure that this affects results. Badly.
I'll go even further... Things have gotten so bad, that many marketers are going to extremes on the visual side of things.
How? By resorting to excessive, hype-riddled graphics, colors, glitz and loud, overbearing videos. All to try to get their sales pages to pop and keep visitors "hypnotized".
The result in most cases? Sensory overload for the prospective visitor. People get quickly overwhelmed. The sales message gets lost in a haze of colors, noise, visuals and chaos.
This results in visitor burnout, who click away in droves. That means higher bounce rates, lower conversions, lower opt-in rates, and... lower profits. :(
Think about it for a second.
How many garishly bad sales or squeeze pages have YOU clicked away from in a hurry lately?
How many pages have you seen that were riddled with horrible typos and grade-school-level grammar?