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Then there’s COPYWRITING.
You will by the end of this page.
I don’t care how easy the smooth-talking internet marketers make it sound.
Effective, original, emotion-triggering copy is hard.
It’s not only a science, it’s an art.
but that requires three things:
Training
Real World Experience
Practice
That’s just the long and the short of it.
This is why a good copywriter is worth his or her weight in gold to businesses and marketers.
Why take the time and spend the money to try to become a good copywriter, when you can easily tap into a skilled and experienced one?
In recent years, a formulaic, "dumbed down" style of copywriting has literally run amok on the internet.
If you've looked at even a few sales pages recently, you probably know what I mean. In this world of prefab, and/or cookie-cutter sales pages and letters everywhere you look, this raises the stakes of the game.
Why? Because it gets harder and harder for copy to effectively stand out of the crowd. You can be sure that this affects results. Badly.
I'll go even further. Things have gotten so bad, that many marketers are going to extremes on the visual side of things.
How? By resorting to excessive, hype-riddled graphics, colors, glitz and loud, overbearing videos. All to try to get their sales pages to pop and keep visitors "hypnotized".
The result in most cases? Sensory overload for the prospective visitor. People get quickly overwhelmed. The sales message gets lost in a haze of colors, noise, visuals and chaos.
This results in visitor burnout, who click away in droves. That means higher bounce rates, lower conversions, lower opt-in rates and... lower profits. :(
Think about it for a second.
How many garishly bad sales or squeeze pages have YOU clicked away from in a hurry lately?
How many pages have you seen riddled with horrible typos and grade-school-level grammar?
Be assured that this affects credibility and that downright critical first-impression.
And never in a good way.
From personal observation, I can tell you this. There is some pretty horrific sales copy out here.
Whether on forums, sites like Facebook, Linkedin or just the internet in general.
Everything from grammatical/typographical train-wrecks to downright nonsensical, hype-bloated copy that clearly Does. Not. Work.
What's even worse? There are "copywriters" shamelessly taking people's money to churn out just plain bad, ineffective copy.
Take it from me. Much of the work I do is fixing work done by other copywriters. I'm still amazed at some of the utter garbage that well-meaning clients have paid for. It's sad.
Too often, I come across people who read some kindle book and/or bought an overpriced copywriting course. All of a sudden they're self-declared marketing geniuses.
How do I know? They all promote themselves the same way. They all say the same thing!
It simply doesn't work that way. A book or a course, does not a successful copywriter make.
It takes time and practice to become a proven copywriter.nothing else, please take this advice:
It's simple. Get your sales copy done right, preferably the first time.
You'll save yourself tons of frustration, time and of course, money.
Good copy can mean the difference between success and failure.

How can I help you?
Good questions...
I'm Tony. I have been doing sales, marketing and consulting most of my adult life.
You can read my story here.
During my "temporary retirement", I kept getting offered writing and consulting projects by former clients and/or colleagues. Apparently some people didn't get the memo.
When I wasn't sailing or traveling, I'd take on one or two. Why not?
Surprisingly, I found myself enjoying the vast majority of those projects. I also liked how these projects helped keep my travel fund topped up!
My favorite work of course is... writing!
Over the years, I have personally written and/or rewritten hundreds of thousands of words of copy. Let's just say I know a thing or two about it.
And yes, I can help you!
- Website copy that pulls in leads and/or orders!
- Sales or landing pages that generate results!
- Video sales letters that will engage visitors!
- Squeeze pages that will suck in subscribers!
- Emails that will get opened and clicked!
- FB ad copy, banners or even solo ads!
- Virtually any market or niche!
Just tell me what you need!
Despite my extensive business and technical background, I am a writer first and foremost. But my years of experience in dealing with technology, marketing and business management also come into play in my copywriting.
I attribute a huge part of my success to my ability to write winning copy.
I have a keen sense of what works and doesn't works when it comes to making an effective presentation.
It’s all about tapping into the reader’s emotions, fears, needs and wants. Then, getting them to act!
I don't even consider it work.
So for me, helping business owners improve their online presence with better copy is extremely gratifying.
Make the choice to get your website, ads and
other materials working profitably for you!
Losing Sales Or Leads?
Rates Start at just $25.00!
On The Length Of Your Existing Copy!
JUST CLICK THE ORDER BUTTON AND LET'S DO THIS!
What is your guarantee?
How many revisions do I get?
That said, I often tweak/review copy on my own if I think I can make it better. In which case, you'll get a new revised version within a couple of days of your final version. If I think I can make it better after I'm done with your copy, I will definitely try!
Note: If you want entirely different versions of copy to do split-testing, etc. please ask me for a quote for a package deal on multiple versions. I’ll work with you best I can!
What is your turnaround time?
Have other questions? Feel free to contact me! You'll get a prompt response!
All the best!
Tony Santos
BizWebResource
Do you have/provide work samples?
To keep my rewriting rates reasonably low and viable, I have to keep the time spent on each rewrite project lean and efficient.
That means I can’t “audition” for work at these rates. It takes significant time and back-and-forth dialogue, which increases my time requirements and therefore my costs.
My solid reviews (find more here) should convince you that I will deliver results.
Understand that I know my rates are ridiculously low for what I deliver. I am a highly experienced copywriter with a track record.
While I have no problem charging more standard hourly rates for copywriting services when the projects warrant (and I do!), I insist on offering viable rewriting services at these lower rates anyway. As long as I have the existing copy and don't need to spend any time on research or interviewing the client, these rates apply.
Why? Because I think anybody should have access to professional copywriting services regardless of what budget they have to work with.
I live, eat, and breathe “paying it forward”. Besides, I much prefer spending time improving people's bad copy and creating value, than auditioning and/or interviewing for work at higher rates. Just how I roll.
I work more productively, can manage my time better, and best of all, save time on marketing myself. I pass that time savings on to you in the form of lower rates for rewrites. Everybody wins!