And It Pays For Itself…

Successful copywriting is not easy.

I don’t care what the “gurus” say.

I don’t care easy smooth-talking internet marketers make it sound.

Effective, original, emotion-triggering copy is hard.

It’s not only a science, it’s an art.

Yes, it’s a skill that can indeed be learned, but that requires three things:

Dramatically.

That’s just the long and the short of it.

This is why a good copywriter is worth his or her weight in gold to marketers.

Why take the time and spend the money to become a good copywriter, when you can cost-effectively tap into a skilled and experienced one?

In recent years, a formulaic, “dumbed down” style of copywriting has literally run amok on the internet.

If you’ve looked at even a few sales pages recently, you probably know what I mean. In this world of prefab, and/or cookie-cutter sales pages and letters everywhere you look, this raises the stakes of the game.

Why? Because it gets harder and harder for copy to effectively stand out of the crowd. You can be sure that this affects results. Badly.

I’ll go even further. Things have gotten so bad, that many marketers are going to extremes on the visual side of things.

How? By resorting to excessive, hype-riddled graphics, colors, glitz and loud, overbearing videos. All to try to get their sales pages to pop and keep visitors “hypnotized”.

The result in most cases? Sensory overload for the prospective visitor. People get quickly overwhelmed. The sales message gets lost in a haze of colors, noise, visuals and chaos.

This results in visitor burnout, who click away in droves. That means higher bounce rates, lower conversions, lower opt-in rates and… lower profits. 🙁

Think about it for a second. 

How many garishly bad sales or squeeze pages have YOU clicked away from in a hurry lately?

How many pages have you seen that were riddled with horrible typos and grade-school-level grammar?

Be assured that this affects credibility and that downright critical first-impression. And never in a good way.

From personal observation, I can tell you this. There is some pretty horrific sales copy out here.

Whether on forums, sites like Facebook, Linkedin or just the internet in general.

Everything from grammatical/typographical train-wrecks to downright nonsensical, hype-bloated copy that clearly Does. Not. Work.

What’s even worse? There are “copywriters” shamelessly taking people’s money to churn out just plain bad, ineffective copy.

Take it from me. Much of the work I do is fixing work done by other copywriters. I’m still amazed at some of the utter garbage that well-meaning clients have paid for. It’s sad.

Too often, I come across people who read some kindle book and/or bought an overpriced copywriting course. All of a sudden they’re self-declared marketing geniuses.

How do I know? They all promote themselves the same way. They all say the same thing!

It simply doesn’t work that way. A book or a course, does not a successful copywriter make.

It takes time and practice to become an effective copywriter.

If you leave this page with nothing else,

please take this advice:

Beware of these instant fake “marketing geniuses” and stay away from the boilerplate sales copy junk that’s everywhere. You’ll do yourself a huge favor.

It’s simple. Get your sales copy done right, preferably the first time.

You’ll save yourself tons of frustration, time and of course, money.

Good copy can mean the difference between success and failure.

Good questions…

I’m Tony. I have been doing sales, marketing and consulting most of my adult life.

You can read my story here.

During my “temporary retirement”, I kept getting offered writing and consulting projects by former clients and/or colleagues. Apparently some people didn’t get the memo.

When I wasn’t sailing or traveling, I’d take on one or two. Why not? 

Surprisingly, I found myself enjoying the vast majority of those projects. I also liked how these projects helped keep my travel fund topped up!

My favorite work of course is… writing!

Over the years, I have personally written and/or rewritten hundreds of thousands of words of copy. Let’s just say I know a thing or two about it.

And yes, I can help you!

Despite my extensive business and technical background, I am a writer first and foremost. But my years of experience in dealing with technology, marketing and business management also come into play in my copywriting.

I attribute a huge part of my success to my ability to write winning copy.

I have a keen sense of what works and doesn’t works when it comes to making an effective presentation.

It’s all about tapping into the reader’s emotions, fears, needs and wants. Then, getting them to act!

Look, I love writing.

I don’t even consider it work.

Writing has been a huge passion for most of my life. Unlike most people, I never get tired of doing it.

So for me, helping people improve their marketing and online presence is extremely gratifying.

Whether it’s writing or consulting on projects, l love what I do.

And better yet, I love that helping others helps to keep me doing what I love… Traveling the world and staying out of the rat race.

It simply doesn’t get any better than that. 🙂

So what are you waiting for?

Make the choice to get your website, ads and

other materials working profitably for you!