Social Media is easy right? You just set up an account on Facebook, Twitter, Pinterest and all the other Social Media platforms start posting and you’re away – wrong!

You can’t simply read a few articles about being a Lawyer, Accountant or Business Professional and simply become an expert, so why is Social Media any different? So many people think that gaining certificates or learning Social Media courses isn’t necessary – well that’s a slap in the face for the Social Media industry and the professionals within. In fact it’s an insult to the entire concept of education.

Let’s explore why learning Social Media helps to compliment on the job experience.

Decision Making

Whether you’re a Marketing Professional or Business Owner you must avoid making mistakes at all costs. Whilst it’s true that people learn by making mistakes it should be noted that making mistakes on Social Media negatively impacts your customers and business. Why would you risk gambling with your clients business by refusing to learn about Social Media? – that’s just arrogant and dangerous.

Mistakes can be prevented and decision making improved if people take the time to learn about Social Media from accrediting bodies and companies.  Trial and error isn’t an effective or advisable method of decision making.

Timeless Fundamentals of Social Media

Social Media isn’t a stand-alone discipline, it incorporates SEO, Content Marketing, Lead Generation, Sales, HR, Customer Service, Advertising, Marketing Integration and so much more.  To understand the multi-functional use of Social Media one must firstly learn the basic fundamentals.

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