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Vox Media has closed a funding round of $46.5 million, putting it among other digital media companies, including BuzzFeed and Vice, that have attracted major recent investments at sizable valuations

The Series E round values the company at $380 million, according to the New York Times. The investment came from only one firm: General Atlantic. Since the company’s first major funding round in 2009, it has raised about $107 million

Content companies have not traditionally attracted much in the way of venture capital. VC firms tend to hunt for companies that have the potential to return investments many times over. Content companies, even very successful ones, don’t usually yield the kinds of enormous investment returns software companies, for example, have delivered in recent years Read more…

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Reblogged 2 years ago from feeds.mashable.com