Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

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Pinning in Motion: Pinterest Said to Be Testing Posts With GIFs

Image credit: Bunches and Bits {Karina}

In the near future, posts on Pinterest are bound to become decidedly more kinetic.

A select group of Pinterest users are now able to pin and view GIFs on their boards as the company is reportedly in the process of rolling out the animating feature to its roughly 70 million members.

For the uninitiated, GIF is an acronym for graphics interchange format — a type of compressed file that is commonly used on the web for short animations.

While GIFs previously appeared as still images when uploaded to the site, now a play button appears for users who are a part of the test — including the fashion search engine Wantering.

“We’ve heard from the community that they’d like the ability to post and view GIFs as Pins,” the company confirmed to Mashable, “so we’re testing ways to make that happen.”

Read more: http://www.entrepreneur.com/article/230989#ixzz2r4XxWJYR